Privacy Policy

Your privacy is critically important to us at Twims Apparel. This Privacy Policy describes how your personal information is collected, used, and shared when you visit or make a purchase from twims.in.

1. What Personal Information We Collect

When you visit the Site, we automatically collect certain information about your device. This includes details about your web browser, your IP address, your time zone, and some of the cookies that are installed on your device. As you browse our Site, we also gather information about the specific web pages or products you view, what websites or search terms led you to our Site, and how you interact with the Site. We refer to this automatically collected information as “Device Information.”

We collect Device Information using technologies such as:

  • Cookies: These are data files placed on your device or computer, often containing an anonymous unique identifier.
  • Log files: These track actions on the Site and collect data including your IP address, browser type, Internet service provider, referring and exit pages, and date and time stamps.
  • Web beacons, tags, and pixels: These are electronic files used to record information about how you browse our Site.

Additionally, when you make a purchase or attempt to make a purchase through the Site, we collect certain details from you. This includes your name, billing address, shipping address, payment information (such as credit card numbers9 or other payment method details), email address, and phone number. We refer to this information as “Order Information.”

When we refer to “Personal Information” in this Privacy Policy, we are talking about both Device Information and Order Information.

2. How We Use Your Personal Information

We use the Order Information we collect primarily to fulfill any orders placed through the Site. This involves processing your payment, arranging for shipping, and sending you invoices or order confirmations. We also use this Order Information to:

  • Communicate with you directly.
  • Screen your orders for potential risks or fraud.
  • Provide you with information or advertising related to our products or services, based on the preferences you’ve shared with us.

We use the Device Information we collect to help us detect potential risks and fraud (especially your IP address). More generally, this information helps us improve and optimize our Site. For instance, we use it to generate analytics about how our customers browse and interact with the Site, and to measure the effectiveness of our marketing and advertising campaigns.

3. Sharing Your Personal Information

We share your Personal Information with third parties to help us use your information as described above. For example, we use a platform to power our online store. We also use analytics services to help us understand how our customers use the Site.

Finally, we may also share your Personal Information to comply with applicable laws and regulations, respond to legal requests like a subpoena or search warrant, or otherwise protect our rights.

4. Behavioral Advertising

As mentioned, we use your Personal Information to provide you with targeted advertisements or marketing communications we believe might interest you.

You can often adjust your ad preferences through various platforms to limit targeted advertising.

5. Your Rights

As a resident of India, you have specific rights regarding your personal information under applicable data protection laws, including the Digital Personal Data Protection Act, 2023. Generally, you may have the right to:

  • Access: Request to see the personal information we hold about you.
  • Correction/Rectification: Ask for your personal information to be corrected if it’s inaccurate or incomplete.
  • Erasure/Deletion: Request the deletion of your personal information in certain circumstances.
  • Grievance Redressal: Submit a grievance to our designated data protection or grievance officer.

To exercise any of these rights, please contact us using the information provided at the end of this policy.

6. Data Retention

When you place an order through the Site, we will keep your Order Information in our records. We will retain this information unless and until you ask us to delete it.

7. Changes to This Privacy Policy

We may update this privacy policy from time to time to reflect changes in our practices or for operational, legal, or regulatory reasons. We encourage you to review this page periodically for the latest information on how we handle your privacy.

8. Contact Us

For more information about our privacy practices, if you have questions, or if you would like to make a complaint, please contact us by email at support@twimsapparel.com.